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trove-physical.html
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trove-physical.html
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<html lang="en">
<head>
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>Trove Brand Identity</title>
<script src="https://ajax.googleapis.com/ajax/libs/jquery/1.12.4/jquery.min.js"></script>
<link href='https://fonts.googleapis.com/css?family=Asap:400,400italic,700,700italic' rel='stylesheet' type='text/css'>
<!-- Latest compiled and minified CSS -->
<link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/bootstrap/3.3.6/css/bootstrap.min.css" integrity="sha384-1q8mTJOASx8j1Au+a5WDVnPi2lkFfwwEAa8hDDdjZlpLegxhjVME1fgjWPGmkzs7" crossorigin="anonymous">
<!-- Optional theme -->
<link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/bootstrap/3.3.6/css/bootstrap-theme.min.css" integrity="sha384-fLW2N01lMqjakBkx3l/M9EahuwpSfeNvV63J5ezn3uZzapT0u7EYsXMjQV+0En5r" crossorigin="anonymous">
<!-- Latest compiled and minified JavaScript -->
<script src="https://maxcdn.bootstrapcdn.com/bootstrap/3.3.6/js/bootstrap.min.js" integrity="sha384-0mSbJDEHialfmuBBQP6A4Qrprq5OVfW37PRR3j5ELqxss1yVqOtnepnHVP9aJ7xS" crossorigin="anonymous"></script>
<!--[if lt IE 9]>
<script src="http://html5shiv.googlecode.com/svn/trunk/html5.js"></script>
<![endif]-->
<link rel="stylesheet" href="resources/stylesheet.css">
<style>
</style>
</head>
<body style="padding-bottom:0px;">
<div class="container-fluid" style="padding-right:0px;padding-left:0px;">
<!--Header-->
<div class="site-header">
<div class="nav-logo-container">
<a href="index.html" title="Andrew Hong">
<img src="https://s3.amazonaws.com/ahong-portfolio-images/ahong-logo.svg" class="nav-logo">
</a>
</div>
<!-- <ul class="nav-bar">
<li class="nav-bar item"><a href="index.html" class="current-page">Work</a></li>
<li class="nav-bar item"><a href="about.html" class="other-page">About</a></li>
</ul> -->
</div>
<!--End of Header-->
<!-- <div class="welcome-banner-container project trove-physical-bg">
<div class="img-text-overlay hero">
<h1 class="project-page name">Trove: Physical Product</h1>
<h3 class="project-page description">Jewelry, packaging, and print design for an early stage fashion tech startup.</h3>
</div>
</div> -->
<div class="row">
<div class="col-xs-12 col-md-12 project-page hero">
<div class="project-page img-full-width">
<img class="img-responsive img-full-width hero-img" src="https://s3.amazonaws.com/ahong-portfolio-images/necklaces-split.jpg" alt="Trove necklaces">
</div>
</div>
<div style="clear:both"><h1 class="project-page-name">Trove Brand Identity</h1></div>
</div>
<div class="container-project-body">
<div class="row">
<p class="project-page text-section tasks"><b>| Art Direction | Graphic Design | Print Design | Packaging Design | Jewelry Design | Photography |</b></p>
<div class="project-page text-section">
<h2>Overview</h2>
Trove is a customizable jewelry platform where users are able to discover, customize, and purchase their own unique jewelry pieces. The in-browser customization tools allows anyone to create unique pieces regardless of their experience level with design programs. Trove originally launched with only its own in-house jewelry designs, but has since collaborated with other brands and social media influencers to develop private jewelry
</div>
<div class="project-page text-section">
<h2>My Role</h2>
I co-founded Trove alongside Brian Park and Tim Growney in 2015. I was the sole designer of the brand, site, and UX from top to bottom along with continual testing, refinement, and new feature development. Being the only designer for the platform helped me to maintain a consistent user experience from initial awareness of the Trove brand all the way to receiving and wearing our custom jewelry.<br><br>
The identity of the site is clean and minimal in order to allow the jewelry itself to be the center of attention. This also allows for a great deal of flexibility in allowing us to create personalized storefronts for influencers, affiliate marketers, and others who want to create their own brands within the Trove platform.
</div>
</div>
<div class="row">
<div class="col-xs-12 col-md-12">
<div class="project-page img-full-width">
<img class="img-responsive img-full-width lazy" src="https://s3.amazonaws.com/ahong-portfolio-images/BOXES2.jpg" alt="packaging">
</div>
</div>
</div>
<div class="row">
<div class="col-xs-12 col-md-12">
<p class="project-page text-section section-break-text" style="padding-top:100;">The aesthetic of the packaging transitioned from a minimalism to something more playful as we developed a better understanding of our audience.</p>
</div>
</div>
<div class="row">
<div class="col-xs-12 col-md-12">
<div class="project-page img-full-width">
<img class="img-responsive img-full-width" src="https://s3.amazonaws.com/ahong-portfolio-images/trove-stickers-01.jpg" alt="Trove Stickers">
</div>
</div>
</div>
<div class="row">
<div class="col-xs-12 col-md-12">
<div class="project-page img-full-width">
<img class="img-responsive img-full-width" src="https://s3.amazonaws.com/ahong-portfolio-images/trove-business-cards.jpg" alt="Trove business cards falling">
</div>
</div>
</div>
<div class="row">
<div class="col-xs-12 col-md-12">
<div class="project-page img-full-width">
<img class="img-responsive img-full-width" src="https://s3.amazonaws.com/ahong-portfolio-images/Trove_Gilt-City_01edit.jpg" alt="Trove rings">
</div>
</div>
</div>
<div style="background-color:#f6f6f6;">
<div class="row">
<div class="col-xs-12 col-md-12">
<div class="project-page img-full-width" style="margin-bottom:50;">
<img class="img-responsive img-full-width" src="https://s3.amazonaws.com/ahong-portfolio-images/kimberly-splash-page.png" alt="Kimberly Smith's Splash Page">
</div>
</div>
</div>
<div class="row">
<div class="col-xs-12 col-md-12">
<div class="project-page img-full-width" style="margin-bottom:50;">
<img class="img-responsive img-full-width" src="https://s3.amazonaws.com/ahong-portfolio-images/featured-item.jpg" alt="Featured Items">
</div>
</div>
</div>
<!-- <div class="row">
<div class="col-xs-12 col-md-12">
<div class="project-page img-full-width" style="margin-bottom:50;">
<img class="img-responsive img-full-width" src="https://s3.amazonaws.com/ahong-portfolio-images/jaleesa-page.jpg" alt="Jaleesa Moses' Trove">
</div>
</div>
</div> -->
</div>
<div class="row">
<div class="col-xs-12 col-md-12">
<div class="project-page img-full-width">
<img class="img-responsive img-full-width" src="https://s3.amazonaws.com/ahong-portfolio-images/seller-icons.jpg" alt="Seller Icons">
</div>
</div>
</div>
<div class="row">
<div class="col-xs-12 col-md-12">
<div class="project-page img-full-width" style="margin-bottom:50;">
<img class="img-responsive img-full-width" src="https://s3.amazonaws.com/ahong-portfolio-images/logo-swatches-01.png" alt="Gray logo on white background">
</div>
</div>
</div>
<!-- <div class="row">
<div class="col-xs-12 col-md-12">
<div class="project-page img-full-width" style="margin-bottom:50;">
<img class="img-responsive img-full-width" src="https://s3.amazonaws.com/ahong-portfolio-images/logo-swatches-02.png" alt="white logo on pink background">
</div>
</div>
</div> -->
<div class="row">
<div class="col-xs-12 col-md-12">
<div class="project-page img-full-width" style="margin-bottom:50;">
<img class="img-responsive img-full-width" src="https://s3.amazonaws.com/ahong-portfolio-images/logo-swatches-03.png" alt="white logo on gray background">
</div>
</div>
</div>
</div> <!--End container-project-body-->
<div class="row">
<div class="col-xs-12 col-md-12 section bottom">
<!-- <div>
<p class="designed-by">Designed and built by Andrew Hong</p>
</div> -->
<div class="bottom-nav">
<h3 class="project-name">HELLO THERE</h3>
<p class="about-description">I'm Andrew Hong. I design at Trove in New York City.</p>
<div style="margin-top:25px;">
<a href="https://facebook.com/andrewjhong" target="_blank"><img class="social-icon" src="https://s3.amazonaws.com/ahong-portfolio-images/facebook-icon.svg"></a>
<a href="https://www.instagram.com/sanstrousers/" target="_blank"><img class="social-icon" src="https://s3.amazonaws.com/ahong-portfolio-images/instagram-icon.svg"></a>
<a href="https://www.linkedin.com/in/andrewjhong" target="_blank"><img class="social-icon" src="https://s3.amazonaws.com/ahong-portfolio-images/linkedin-icon.svg"></a>
</div>
<p style="margin: 40px auto;font-size:16px;"><a href="mailto:[email protected]" target="_blank"><img src="https://storage.googleapis.com/troveup-imagestore/assets/img/email-icon.svg" style="height:15px;margin-right:5px;position:relative;top:-2px;"> [email protected]</a></p>
</div>
</div>
</div>
</div>
</div>
</body>
</html>