Personal notes: This is the step where I have to think about SMART questions and identify the stakeholders and their needs.
- Guiding questions
- What is the problem you are trying to solve?
- How can your insights drive business decisions?
- Key tasks
- Identify the business task
- Consider key stakeholders
- Deliverable
- A clear statement of the business task
Bellabeat is an established company focused on health smart products for women. The problem that I am trying to solve is the main trends in smart device usage found in Bellabeat's competitors' data that can be applied to Bellabeat customers to influence their marketing strategy.
If some trends are found in the data from Bellabeat's competitors, we can implement better marketing strategies to target new customers.
The primary stakeholders are Urska and Sando from the managing team and the Bellabeat marketing team. My presentation and findings must be directed to them.
The task is to find possible trends in the behavior or usage of smart devices of thirty Fitbit users, using the data collected in December 2016, that can be replicated and overcome with the Bellabeat products to improve marketing strategies.