diff --git a/scripts/scripts.js b/scripts/scripts.js
index 1e206db924..9c2369fa0a 100644
--- a/scripts/scripts.js
+++ b/scripts/scripts.js
@@ -10,10 +10,36 @@ import {
   waitForLCP,
   loadBlocks,
   loadCSS,
+  toClassName,
+  getMetadata,
+  loadScript,
+  toCamelCase,
 } from './aem.js';
 
 const LCP_BLOCKS = []; // add your LCP blocks to the list
 
+const AUDIENCES = {
+  mobile: () => window.innerWidth < 600,
+  desktop: () => window.innerWidth >= 600,
+  // define your custom audiences here as needed
+};
+
+/**
+ * Gets all the metadata elements that are in the given scope.
+ * @param {String} scope The scope/prefix for the metadata
+ * @returns an array of HTMLElement nodes that match the given scope
+ */
+export function getAllMetadata(scope) {
+  return [...document.head.querySelectorAll(`meta[property^="${scope}:"],meta[name^="${scope}-"]`)]
+    .reduce((res, meta) => {
+      const id = toClassName(meta.name
+        ? meta.name.substring(scope.length + 1)
+        : meta.getAttribute('property').split(':')[1]);
+      res[id] = meta.getAttribute('content');
+      return res;
+    }, {});
+}
+
 /**
  * Moves all the attributes from a given elmenet to another given element.
  * @param {Element} from the element to copy attributes from
@@ -87,6 +113,22 @@ export function decorateMain(main) {
   decorateBlocks(main);
 }
 
+// Define an execution context
+const pluginContext = {
+  getAllMetadata,
+  getMetadata,
+  loadCSS,
+  loadScript,
+  sampleRUM,
+  toCamelCase,
+  toClassName,
+};
+
+const experimentationOptions = {
+  audiences: AUDIENCES,
+  isProd: () => !window.location.hostname.endsWith('.page'),
+};
+
 /**
  * Loads everything needed to get to LCP.
  * @param {Element} doc The container element
@@ -94,6 +136,15 @@ export function decorateMain(main) {
 async function loadEager(doc) {
   document.documentElement.lang = 'en';
   decorateTemplateAndTheme();
+
+  if (getMetadata('experiment')
+    || Object.keys(getAllMetadata('campaign')).length
+    || Object.keys(getAllMetadata('audience')).length) {
+    // eslint-disable-next-line import/no-relative-packages
+    const { loadEager: runEager } = await import('../plugins/experimentation/src/index.js');
+    await runEager(document, experimentationOptions, pluginContext);
+  }
+
   const main = doc.querySelector('main');
   if (main) {
     decorateMain(main);
@@ -132,6 +183,14 @@ async function loadLazy(doc) {
   sampleRUM('lazy');
   sampleRUM.observe(main.querySelectorAll('div[data-block-name]'));
   sampleRUM.observe(main.querySelectorAll('picture > img'));
+
+  if ((getMetadata('experiment')
+    || Object.keys(getAllMetadata('campaign')).length
+    || Object.keys(getAllMetadata('audience')).length)) {
+    // eslint-disable-next-line import/no-relative-packages
+    const { loadLazy: runLazy } = await import('../plugins/experimentation/src/index.js');
+    await runLazy(document, experimentationOptions, pluginContext);
+  }
 }
 
 /**