diff --git a/src/core/Button.tsx b/src/core/Button.tsx
index 8a1073431..89dbbc278 100644
--- a/src/core/Button.tsx
+++ b/src/core/Button.tsx
@@ -7,7 +7,7 @@ export type ButtonType = "priority" | "primary" | "secondary";
 
 type ButtonSize = "lg" | "md" | "sm" | "xs";
 
-type ButtonProps = {
+export type ButtonPropsBase = {
   /**
    * The type of button: priority, primary, or secondary.
    */
@@ -28,7 +28,10 @@ type ButtonProps = {
    * Optional classes to add to the button element.
    */
   className?: string;
-} & React.ButtonHTMLAttributes<HTMLButtonElement>;
+};
+
+type ButtonProps = ButtonPropsBase &
+  React.ButtonHTMLAttributes<HTMLButtonElement>;
 
 // got to go the long way round because of ol' mate Taily Waily
 const buttonClasses: Record<ButtonType, Record<ButtonSize, string>> = {
@@ -62,6 +65,32 @@ export const iconModifierClasses: Record<
   xs: { left: "", right: "" },
 };
 
+export const commonButtonProps = (props: ButtonPropsBase) => {
+  const { variant = "primary", size, leftIcon, rightIcon, className } = props;
+
+  return {
+    className: cn(
+      buttonClasses[variant][size ?? "md"],
+      { [iconModifierClasses[size ?? "md"].left]: leftIcon },
+      { [iconModifierClasses[size ?? "md"].right]: rightIcon },
+      className,
+    ),
+  };
+};
+
+export const commonButtonInterior = (
+  props: PropsWithChildren<ButtonPropsBase>,
+) => {
+  const { leftIcon, rightIcon, children } = props;
+  return (
+    <>
+      {leftIcon ? <Icon name={leftIcon} /> : null}
+      {children}
+      {rightIcon ? <Icon name={rightIcon} /> : null}
+    </>
+  );
+};
+
 const Button: React.FC<PropsWithChildren<ButtonProps>> = ({
   variant = "primary",
   size,
@@ -73,17 +102,10 @@ const Button: React.FC<PropsWithChildren<ButtonProps>> = ({
 }) => {
   return (
     <button
-      className={cn(
-        buttonClasses[variant][size ?? "md"],
-        { [iconModifierClasses[size ?? "md"].left]: leftIcon },
-        { [iconModifierClasses[size ?? "md"].right]: rightIcon },
-        className,
-      )}
-      {...rest}
+      {...commonButtonProps({ variant, size, leftIcon, rightIcon, className })}
+      {...(rest as React.ButtonHTMLAttributes<HTMLButtonElement>)}
     >
-      {leftIcon ? <Icon name={leftIcon} /> : null}
-      {children}
-      {rightIcon ? <Icon name={rightIcon} /> : null}
+      {commonButtonInterior({ leftIcon, rightIcon, children })}
     </button>
   );
 };
diff --git a/src/core/LinkButton.tsx b/src/core/LinkButton.tsx
new file mode 100644
index 000000000..bb54a90e0
--- /dev/null
+++ b/src/core/LinkButton.tsx
@@ -0,0 +1,54 @@
+import React from "react";
+import {
+  ButtonPropsBase,
+  commonButtonInterior,
+  commonButtonProps,
+} from "./Button";
+import cn from "./utils/cn";
+
+export type LinkButtonProps = ButtonPropsBase & {
+  disabled?: boolean;
+  onClick?: (event: React.MouseEvent<HTMLAnchorElement>) => void;
+} & React.AnchorHTMLAttributes<HTMLAnchorElement>;
+
+const LinkButton: React.FC<LinkButtonProps> = ({
+  variant = "primary",
+  size,
+  leftIcon,
+  rightIcon,
+  children,
+  className,
+  disabled,
+  onClick,
+  ...rest
+}) => {
+  const handleClick = (e: React.MouseEvent<HTMLAnchorElement>) => {
+    if (disabled) {
+      e.preventDefault();
+      return;
+    }
+    onClick?.(e);
+  };
+
+  return (
+    <a
+      {...commonButtonProps({
+        variant,
+        size,
+        leftIcon,
+        rightIcon,
+        className: cn(className, {
+          "ui-button-disabled dark:ui-button-disabled-dark": disabled,
+        }),
+      })}
+      role="button"
+      aria-disabled={disabled}
+      onClick={handleClick}
+      {...(rest as React.AnchorHTMLAttributes<HTMLAnchorElement>)}
+    >
+      {commonButtonInterior({ leftIcon, rightIcon, children })}
+    </a>
+  );
+};
+
+export default LinkButton;
diff --git a/src/core/LinkButton/LinkButton.stories.tsx b/src/core/LinkButton/LinkButton.stories.tsx
new file mode 100644
index 000000000..9f5fd956f
--- /dev/null
+++ b/src/core/LinkButton/LinkButton.stories.tsx
@@ -0,0 +1,40 @@
+import React from "react";
+import { Meta, StoryFn } from "@storybook/react";
+import LinkButton, { LinkButtonProps } from "../LinkButton";
+
+export default {
+  title: "Components/Link Button",
+  component: LinkButton,
+  parameters: {
+    docs: {
+      description: {
+        component:
+          "A variant of the `Button` component that renders an `anchor` element instead of a `button` element, with all the typing constraints and props one would expect from an anchor.",
+      },
+    },
+  },
+} as Meta;
+
+const Template: StoryFn<LinkButtonProps> = (args) => <LinkButton {...args} />;
+
+export const Default = Template.bind({});
+Default.args = {
+  href: "#",
+  variant: "primary",
+  children: "Default Link Button",
+};
+
+export const External = Template.bind({});
+External.args = {
+  href: "https://www.ably.com",
+  children: "External Link Button",
+  target: "_blank",
+  rel: "noopener noreferrer",
+};
+
+export const Disabled = Template.bind({});
+Disabled.args = {
+  href: "#",
+  children: "Disabled Link Button",
+  disabled: true,
+};
diff --git a/src/core/LinkButton/__snapshots__/LinkButton.stories.tsx.snap b/src/core/LinkButton/__snapshots__/LinkButton.stories.tsx.snap
new file mode 100644
index 000000000..b320b2fd1
--- /dev/null
+++ b/src/core/LinkButton/__snapshots__/LinkButton.stories.tsx.snap
@@ -0,0 +1,27 @@
+// Jest Snapshot v1, https://goo.gl/fbAQLP
+
+exports[`Components/Link Button Default smoke-test 1`] = `
+<a class="ui-button-primary"
+   href="#"
+>
+  Default Link Button
+</a>
+`;
+
+exports[`Components/Link Button Disabled smoke-test 1`] = `
+<a class="ui-button-primary ui-button-disabled dark:ui-button-disabled-dark"
+   href="#"
+>
+  Disabled Link Button
+</a>
+`;
+
+exports[`Components/Link Button External smoke-test 1`] = `
+<a class="ui-button-primary"
+   href="https://www.ably.com"
+   target="_blank"
+   rel="noopener noreferrer"
+>
+  External Link Button
+</a>
+`;
diff --git a/src/core/Pricing/PricingCards.tsx b/src/core/Pricing/PricingCards.tsx
index 128c63918..26316c9ac 100644
--- a/src/core/Pricing/PricingCards.tsx
+++ b/src/core/Pricing/PricingCards.tsx
@@ -3,6 +3,7 @@ import throttle from "lodash.throttle";
 import type { PricingDataFeature } from "./types";
 import Icon from "../Icon";
 import FeaturedLink from "../FeaturedLink";
+import LinkButton from "../LinkButton";
 import { IconName } from "../Icon/types";
 import Tooltip from "../Tooltip";
 import cn from "../utils/cn";
@@ -183,18 +184,15 @@ const PricingCards = ({ data, delimiter }: PricingCardsProps) => {
                   </div>
                   {cta ? (
                     <div className="group">
-                      <FeaturedLink
-                        additionalCSS={cn(
-                          "text-center px-24 !py-12 hover:text-neutral-000 cursor-pointer",
-                          cta.className ??
-                            "ui-btn bg-neutral-1300 dark:bg-neutral-000 text-neutral-000 dark:text-neutral-1300",
-                        )}
-                        url={cta.url}
+                      <LinkButton
+                        className={cn("w-full", cta.className)}
+                        variant="primary"
+                        href={cta.url}
                         onClick={cta.onClick}
                         disabled={cta.disabled}
                       >
                         {cta.text}
-                      </FeaturedLink>
+                      </LinkButton>
                     </div>
                   ) : delimiter ? null : (
                     <div className="flex items-center justify-center h-48 w-full">
diff --git a/src/core/Pricing/data.tsx b/src/core/Pricing/data.tsx
index d40152b7e..79ad7cd88 100644
--- a/src/core/Pricing/data.tsx
+++ b/src/core/Pricing/data.tsx
@@ -160,7 +160,7 @@ export const planData: PricingDataFeature[] = [
     cta: {
       text: "Contact us",
       url: "/contact",
-      className: "ui-btn-alt text-neutral-000",
+      className: "ui-button-priority",
     },
     sections: [
       {
diff --git a/src/core/styles/buttons.css b/src/core/styles/buttons.css
index 4a7f50ccc..44ea53918 100644
--- a/src/core/styles/buttons.css
+++ b/src/core/styles/buttons.css
@@ -1,6 +1,6 @@
 @layer components {
   .ui-button-base {
-    @apply inline-flex rounded justify-center items-center gap-12 text-neutral-000 transition-colors focus-base disabled:cursor-not-allowed;
+    @apply inline-flex rounded justify-center items-center gap-12 text-neutral-000 transition-colors focus-base;
   }
 
   .ui-button-lg-base {
@@ -20,11 +20,11 @@
   }
 
   .ui-button-disabled-base {
-    @apply disabled:bg-gui-unavailable disabled:text-gui-unavailable-dark disabled:hover:bg-gui-unavailable;
+    @apply disabled:cursor-not-allowed disabled:bg-gui-unavailable disabled:text-gui-unavailable-dark disabled:hover:bg-gui-unavailable;
   }
 
   .ui-button-disabled-base-dark {
-    @apply disabled:bg-gui-unavailable-dark disabled:text-gui-unavailable disabled:hover:bg-gui-unavailable-dark;
+    @apply disabled:cursor-not-allowed disabled:bg-gui-unavailable-dark disabled:text-gui-unavailable disabled:hover:bg-gui-unavailable-dark;
   }
 
   .ui-button-priority-base {
@@ -122,4 +122,12 @@
   .ui-button-sm-right-icon {
     @apply pr-[18px];
   }
+
+  .ui-button-disabled {
+    @apply select-none pointer-events-none bg-gui-unavailable text-gui-unavailable-dark hover:bg-gui-unavailable;
+  }
+
+  .ui-theme-dark .ui-button-disabled {
+    @apply select-none pointer-events-none bg-gui-unavailable-dark text-gui-unavailable hover:bg-gui-unavailable-dark;
+  }
 }