diff --git a/worlds/sc2/Client.py b/worlds/sc2/Client.py
index 972265069312..c6dc1f9ac1c7 100644
--- a/worlds/sc2/Client.py
+++ b/worlds/sc2/Client.py
@@ -22,6 +22,7 @@
 # CommonClient import first to trigger ModuleUpdater
 from CommonClient import CommonContext, server_loop, ClientCommandProcessor, gui_enabled, get_base_parser
 from Utils import init_logging, is_windows, async_start
+from kvui import KivyJSONtoTextParser
 from . import ItemNames, Options
 from .ItemGroups import item_name_groups
 from .Options import (
@@ -97,12 +98,12 @@ class ConfigurableOptionInfo(typing.NamedTuple):
 
 
 class ColouredMessage:
-    def __init__(self, text: str = '') -> None:
+    def __init__(self, text: str = '', *, keep_markup: bool = False) -> None:
         self.parts: typing.List[dict] = []
         if text:
-            self(text)
-    def __call__(self, text: str) -> 'ColouredMessage':
-        add_json_text(self.parts, text)
+            self(text, keep_markup=keep_markup)
+    def __call__(self, text: str, *, keep_markup: bool = False) -> 'ColouredMessage':
+        add_json_text(self.parts, text, keep_markup=keep_markup)
         return self
     def coloured(self, text: str, colour: str) -> 'ColouredMessage':
         add_json_text(self.parts, text, type="color", color=colour)
@@ -128,7 +129,7 @@ def formatted_print(self, text: str) -> None:
         # Note(mm): Bold/underline can help readability, but unfortunately the CommonClient does not filter bold tags from command-line output.
         # Regardless, using `on_print_json` to get formatted text in the GUI and output in the command-line and in the logs,
         # without having to branch code from CommonClient
-        self.ctx.on_print_json({"data": [{"text": text}]})
+        self.ctx.on_print_json({"data": [{"text": text, "keep_markup": True}]})
 
     def _cmd_difficulty(self, difficulty: str = "") -> bool:
         """Overrides the current difficulty set for the world.  Takes the argument casual, normal, hard, or brutal"""
diff --git a/worlds/sc2/ClientGui.py b/worlds/sc2/ClientGui.py
index 22e444efe7c9..fe62e6162457 100644
--- a/worlds/sc2/ClientGui.py
+++ b/worlds/sc2/ClientGui.py
@@ -1,7 +1,8 @@
 from typing import *
 import asyncio
 
-from kvui import GameManager, HoverBehavior, ServerToolTip
+from NetUtils import JSONMessagePart
+from kvui import GameManager, HoverBehavior, ServerToolTip, KivyJSONtoTextParser
 from kivy.app import App
 from kivy.clock import Clock
 from kivy.uix.tabbedpanel import TabbedPanelItem
@@ -69,6 +70,18 @@ class MissionLayout(GridLayout):
 class MissionCategory(GridLayout):
     pass
 
+
+class SC2JSONtoKivyParser(KivyJSONtoTextParser):
+    def _handle_text(self, node: JSONMessagePart):
+        if node.get("keep_markup", False):
+            for ref in node.get("refs", []):
+                node["text"] = f"[ref={self.ref_count}|{ref}]{node['text']}[/ref]"
+                self.ref_count += 1
+            return super(KivyJSONtoTextParser, self)._handle_text(node)
+        else:
+            return super()._handle_text(node)
+
+
 class SC2Manager(GameManager):
     logging_pairs = [
         ("Client", "Archipelago"),
@@ -87,6 +100,7 @@ class SC2Manager(GameManager):
 
     def __init__(self, ctx) -> None:
         super().__init__(ctx)
+        self.json_to_kivy_parser = SC2JSONtoKivyParser(ctx)
 
     def clear_tooltip(self) -> None:
         if self.ctx.current_tooltip: