diff --git a/benchmark.py b/benchmark.py
index 52fd157..a5ff173 100644
--- a/benchmark.py
+++ b/benchmark.py
@@ -13,7 +13,10 @@
     default_key_encoder,
 )
 from meta_memcache.connection.pool import ConnectionPool
-from meta_memcache.connection.providers import HashRingConnectionPoolProvider
+from meta_memcache.connection.providers import (
+    HashRingConnectionPoolProvider,
+    NonConsistentHashPoolProvider,
+)
 from meta_memcache.executors.default import DefaultExecutor
 from meta_memcache.interfaces.cache_api import CacheApi
 from meta_memcache.protocol import Success
@@ -70,6 +73,7 @@ def connection_pool_builder(server_address: ServerAddress) -> ConnectionPool:
 class Benchmark:
     __slots__ = (
         "server",
+        "consistent_sharding",
         "concurrency",
         "runs",
         "ops_per_run",
@@ -80,12 +84,14 @@ class Benchmark:
     def __init__(
         self,
         server: str,
+        consistent_sharding: bool,
         concurrency: int,
         runs: int,
         ops_per_run: int,
         with_gc: bool,
     ) -> None:
         self.server = server
+        self.consistent_sharding = consistent_sharding
         self.concurrency = concurrency
         self.runs = runs
         self.ops_per_run = ops_per_run
@@ -116,7 +122,11 @@ def _build_client(self) -> CacheApi:
             connection_pool_factory_fn=connection_pool_factory_fn,
         )
 
-        pool_provider = HashRingConnectionPoolProvider(server_pool=server_pool)
+        if self.consistent_sharding:
+            pool_provider = HashRingConnectionPoolProvider(server_pool=server_pool)
+        else:
+            pool_provider = NonConsistentHashPoolProvider(server_pool=server_pool)
+
         executor = DefaultExecutor(
             serializer=MixedSerializer(),
             key_encoder_fn=default_key_encoder,
@@ -146,6 +156,7 @@ def run(self) -> None:
         total = self.runs * self.ops_per_run * self.concurrency
         print("=== Starting benchmark ===")
         print(f" - server: {self.server or '<mocked>'}")
+        print(f" - consistent_sharding: {'ON' if self.consistent_sharding else 'OFF'}")
         print(f" - concurrency: {self.concurrency} threads")
         print(f" - Requests: {total/1_000_000:.2f}M")
         print(f"    ({self.runs} runs of {self.ops_per_run} reqs per thread)")
@@ -179,6 +190,7 @@ def run(self) -> None:
 
 @click.command()
 @click.option("--server", default="", help="Server address as <IP>:<PORT>.")
+@click.option("--consistent-sharding/--no-consistent-sharding", default=True)
 @click.option("--concurrency", default=1, help="Number of threads [1 by default].")
 @click.option("--runs", default=10, help="Number of runs [10 by default].")
 @click.option(
@@ -194,6 +206,7 @@ def run(self) -> None:
 )
 def cli(
     server: str,
+    consistent_sharding: bool = True,
     concurrency: int = 1,
     runs: int = 10,
     ops_per_run: int = 100_000,
@@ -201,6 +214,7 @@ def cli(
 ) -> None:
     Benchmark(
         server=server,
+        consistent_sharding=consistent_sharding,
         concurrency=concurrency,
         runs=runs,
         ops_per_run=ops_per_run,
diff --git a/src/meta_memcache/connection/providers.py b/src/meta_memcache/connection/providers.py
index f49e161..d8874b2 100644
--- a/src/meta_memcache/connection/providers.py
+++ b/src/meta_memcache/connection/providers.py
@@ -1,4 +1,5 @@
 from typing import Dict, List, Protocol
+import zlib
 
 from uhashring import HashRing  # type: ignore
 
@@ -51,3 +52,22 @@ def get_counters(self) -> Dict[ServerAddress, PoolCounters]:
         return {
             server: pool.get_counters() for server, pool in self._server_pool.items()
         }
+
+
+class NonConsistentHashPoolProvider:
+    def __init__(self, server_pool: Dict[ServerAddress, ConnectionPool]) -> None:
+        self._server_pool = server_pool
+        self._server_count = len(server_pool)
+        self._servers: List[ServerAddress] = [x for x in server_pool.keys()]
+
+    def get_pool(self, key: Key) -> ConnectionPool:
+        routing_key = key.routing_key or key.key
+        server: ServerAddress = self._servers[
+            zlib.crc32(routing_key.encode()) % self._server_count
+        ]
+        return self._server_pool[server]
+
+    def get_counters(self) -> Dict[ServerAddress, PoolCounters]:
+        return {
+            server: pool.get_counters() for server, pool in self._server_pool.items()
+        }