diff --git a/complianz-gpdr.php b/complianz-gpdr.php
index fc8d2bc6..420fe7f0 100644
--- a/complianz-gpdr.php
+++ b/complianz-gpdr.php
@@ -3,7 +3,7 @@
  * Plugin Name: Complianz | GDPR/CCPA Cookie Consent
  * Plugin URI: https://www.wordpress.org/plugins/complianz-gdpr
  * Description: Complianz Privacy Suite for GDPR, CaCPA, DSVGO, AVG with a conditional cookie warning and customized cookie policy
- * Version: 7.0.2
+ * Version: 7.0.3
  * Requires at least: 5.9
  * Requires PHP: 7.2
  * Text Domain: complianz-gdpr
@@ -135,7 +135,7 @@ private function setup_constants() {
 			//for auto upgrade functionality
 			define( 'cmplz_plugin_free', plugin_basename( __FILE__ ) );
 			$debug = (defined('SCRIPT_DEBUG') && SCRIPT_DEBUG) ? '#'.time() : '';
-			define( 'cmplz_version', '7.0.2' . $debug );
+			define( 'cmplz_version', '7.0.3' . $debug );
 			define( 'cmplz_plugin_file', __FILE__ );
 		}
 
diff --git a/readme.txt b/readme.txt
index 1c9eb8b9..fdac3f45 100644
--- a/readme.txt
+++ b/readme.txt
@@ -6,7 +6,7 @@ Requires at least: 5.9
 License: GPL2
 Requires PHP: 7.2
 Tested up to: 6.4
-Stable tag: 7.0.2
+Stable tag: 7.0.3
 
 Configure your Cookie Banner, Cookie Consent and Cookie Policy with our Wizard and Cookie Scan.
 
diff --git a/upgrade.php b/upgrade.php
index 99bbe78c..1a273d9d 100644
--- a/upgrade.php
+++ b/upgrade.php
@@ -1023,6 +1023,14 @@ function cmplz_check_upgrade() {
 		update_option('cmplz_activation_time', strtotime('-1 week'), false);
 	}
 
+	//disable tcf for free users
+	if ( $prev_version && version_compare( $prev_version, '7.0.3', '<' ) ) {
+		$options = get_option( 'cmplz_options', [] );
+		if ( !defined('cmplz_premium') ) {
+			$options['uses_ad_cookies_personalized'] = 'no';
+			update_option( 'cmplz_options', $options );
+		}
+	}
 	#regenerate cookie policy snapshot.
 	update_option('cmplz_generate_new_cookiepolicy_snapshot', true, false);