diff --git a/parsely_raw_data/__init__.py b/parsely_raw_data/__init__.py
index 5597b55..5c66005 100644
--- a/parsely_raw_data/__init__.py
+++ b/parsely_raw_data/__init__.py
@@ -14,17 +14,58 @@
 limitations under the License.
 """
 
-__version__ = '2.3.0.dev0'
+__version__ = "2.3.0"
 
 from . import bigquery, docgen, redshift, s3, samples, schema, stream, utils
+from six import iteritems
 
 __all__ = [
-    'bigquery',
-    'docgen',
-    'redshift',
-    's3',
-    'samples',
-    'schema',
-    'stream',
-    'utils',
+    "bigquery",
+    "docgen",
+    "redshift",
+    "s3",
+    "samples",
+    "schema",
+    "stream",
+    "utils",
 ]
+
+BOOLEAN_FIELDS = {"flags_is_amp"}
+
+
+def normalize_keys(input_event_dict, schema=None):
+    """Conform events to public schema: correct keys and proper value types.
+
+    @param input_event_dict: A dictionary containing Parse.ly pixel events
+    @param schema:  Optional parameter containing the schema to normalize the event_dict keys against
+                    IF not specified, this will default to the most recent parsely_raw_data schema
+    """
+    event_dict = {}
+    schema = schema or schema.SCHEMA
+
+    # fix value types
+    if input_event_dict.get("metadata.share_urls") is not None and isinstance(
+        input_event_dict["metadata.share_urls"], dict
+    ):
+        input_event_dict["metadata.share_urls"] = (
+            list(input_event_dict["metadata.share_urls"].values()) or None
+        )
+
+    # replace all "."s in the key with "_"
+    input_event_dict = {x.replace('.', '_'): v for x, v in input_event_dict.items()}
+
+    # emit only public schema items
+    # ensure all columns are available and null when needed
+    # account for all boolean schema defined fields as this is parsely_raw_data specific
+    for key in schema:
+        if key not in input_event_dict:
+            if key in BOOLEAN_FIELDS:
+                event_dict[key] = False
+            else:
+                event_dict[key] = None
+        else:
+            event_dict[key] = input_event_dict[key]
+
+    event_dict["schema_version"] = __version__
+
+    return event_dict
diff --git a/parsely_raw_data/schema.py b/parsely_raw_data/schema.py
index e2610c4..ffcdad1 100644
--- a/parsely_raw_data/schema.py
+++ b/parsely_raw_data/schema.py
@@ -1,7 +1,5 @@
 from __future__ import print_function
 
-import json
-
 from tabulate import tabulate
 
 """
@@ -78,6 +76,7 @@
     {"key": "ref_query", "ex": "", "type": str},
     {"key": "ref_scheme", "ex": "http", "type": str, "size": 64},
     {"key": "referrer", "ex": "http://mashable.com/", "type": str},
+    {"key": "schema_version", "ex": "2.3.0", "type": str, "size": 64},
     {"key": "session", "ex": True, "type": bool},
     {"key": "session_id", "ex": 6, "type": int, "available_with_field": "session"},
     {"key": "session_initial_referrer", "ex": "http://mashable.com/", "type": str, "available_with_field": "session"},
@@ -146,7 +145,6 @@
     {"key": "visitor_site_id", "ex": "ab94fd31-a207-4010-8a25-fb4788207b82", "type": str, "size": 128, "req": True, "available_with_field": "visitor"}
 ]
 
-
 def mk_sample_event():
     sample = {}
     for record in SCHEMA:
diff --git a/requirements.txt b/requirements.txt
index 0bdeac1..1cf4b95 100644
--- a/requirements.txt
+++ b/requirements.txt
@@ -6,3 +6,4 @@ tablib
 xlsxwriter
 tabulate
 oauth2client
+pytest
diff --git a/setup.cfg b/setup.cfg
index 0395844..e0ca01b 100644
--- a/setup.cfg
+++ b/setup.cfg
@@ -3,7 +3,7 @@ logging-clear-handlers = 1
 verbosity = 2
 detailed-errors = 1
 
-[pytest]
+[tool:pytest]
 norecursedirs = build docs/_build *.egg .tox *.venv requirements/
 addopts =
     # Shows a line for every test
diff --git a/setup.py b/setup.py
index 9777ede..68bb3fe 100644
--- a/setup.py
+++ b/setup.py
@@ -80,7 +80,8 @@ def run_setup():
         author='Emmett Butler',
         author_email='support@parsely.com',
         url='https://github.com/Parsely/parsely_raw_data',
-        description='Utilities for accessing raw Parse.ly data',
+        description='Utilities for accessing the Parse.ly Data Pipeline',
+        long_description='Utilities for accessing the Parse.ly Data Pipeline',
         keywords='parsely s3 kinesis redshift firehose bigquery',
         license='Apache License 2.0',
         packages=find_packages(),
diff --git a/tests/test_basic.py b/tests/test_basic.py
index 71bd79a..6d2cc8f 100644
--- a/tests/test_basic.py
+++ b/tests/test_basic.py
@@ -1,8 +1,269 @@
+from six import text_type
+
 import parsely_raw_data
 
+expected_view = {
+    "action": "pageview",
+    "apikey": "example.com",
+    "campaign_id": None,
+    "channel": "website",
+    "display": True,
+    "display_avail_height": 877,
+    "display_avail_width": 1436,
+    "display_pixel_depth": 24,
+    "display_total_height": 900,
+    "display_total_width": 1440,
+    "engaged_time_inc": None,
+    "extra_data": None,
+    "flags_is_amp": False,
+    "event_id": "0x32bc4058da8233e6ddd86ba0a8920586",
+    "ip_city": "Toronto",
+    "ip_continent": "NA",
+    "ip_country": "CA",
+    "ip_lat": 43.7124,
+    "ip_lon": -79.3644,
+    "ip_postal": "M4G",
+    "ip_subdivision": "ON",
+    "ip_timezone": "America/Toronto",
+    "ip_market_nielsen": None,
+    "ip_market_doubleclick": None,
+    "ip_market_name": None,
+    "metadata": False,
+    "metadata_authors": None,
+    "metadata_canonical_url": None,
+    "metadata_custom_metadata": None,
+    "metadata_data_source": None,
+    "metadata_duration": None,
+    "metadata_full_content_word_count": None,
+    "metadata_image_url": None,
+    "metadata_page_type": None,
+    "metadata_post_id": None,
+    "metadata_pub_date_tmsp": None,
+    "metadata_save_date_tmsp": None,
+    "metadata_section": None,
+    "metadata_share_urls": None,
+    "metadata_tags": None,
+    "metadata_thumb_url": None,
+    "metadata_title": None,
+    "metadata_urls": None,
+    "pageload_id": None,
+    "pageview_id": None,
+    "ref_category": "internal",
+    "ref_clean": "http://www.example.com/article-123",
+    "ref_domain": "example.com",
+    "ref_fragment": "",
+    "ref_netloc": "www.example.com",
+    "ref_params": "",
+    "ref_path": "/article-123",
+    "ref_query": "",
+    "ref_scheme": "http",
+    "referrer": "http://www.example.com/article-123",
+    "schema_version": parsely_raw_data.__version__,
+    "session": True,
+    "session_id": 5,
+    "session_initial_referrer": "https://www.google.ca/",
+    "session_initial_url": "http://www.example.com/",
+    "session_last_session_timestamp": "1_470_045_600_000",
+    "session_timestamp": "1_471_428_000_000",
+    "slot": False,
+    "sref_category": "search",
+    "sref_clean": "https://www.google.ca/",
+    "sref_domain": "google",
+    "sref_fragment": "",
+    "sref_netloc": "www.google.ca",
+    "sref_params": "",
+    "sref_path": "/",
+    "sref_query": "",
+    "sref_scheme": "https",
+    "surl_clean": "http://www.example.com/",
+    "surl_domain": "example.com",
+    "surl_fragment": "",
+    "surl_netloc": "www.example.com",
+    "surl_params": "",
+    "surl_path": "/",
+    "surl_query": "",
+    "surl_scheme": "http",
+    "surl_utm_campaign": None,
+    "surl_utm_content": None,
+    "surl_utm_medium": None,
+    "surl_utm_source": None,
+    "surl_utm_term": None,
+    "timestamp_info": True,
+    "timestamp_info_nginx_ms": "1_429_707_722_000",
+    "timestamp_info_override_ms": None,
+    "timestamp_info_pixel_ms": None,
+    "ts_action": "2015-04-22 13:02:02",
+    "ts_session_current": "2016-08-17 10:00:00",
+    "ts_session_last": "2016-08-01 10:00:00",
+    "ua_browser": "Chrome",
+    "ua_browserversion": "52.0.2743",
+    "ua_device": "Other",
+    "ua_devicebrand": None,
+    "ua_devicemodel": None,
+    "ua_devicetouchcapable": False,
+    "ua_devicetype": "desktop",
+    "ua_os": "Mac OS X",
+    "ua_osversion": "10.10.5",
+    "url": "http://www.example.com/",
+    "url_clean": "http://www.example.com/",
+    "url_domain": "example.com",
+    "url_fragment": "",
+    "url_netloc": "www.example.com",
+    "url_params": "",
+    "url_path": "/",
+    "url_query": "",
+    "url_scheme": "http",
+    "user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_10_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/52.0.2743.116 Safari/537.36",
+    "utm_campaign": None,
+    "utm_content": None,
+    "utm_medium": None,
+    "utm_source": None,
+    "utm_term": None,
+    "videostart_id": None,
+    "version": 1,
+    "visitor": True,
+    "visitor_ip": "184.149.39.120",
+    "visitor_network_id": "",
+    "visitor_site_id": "e71604df-a912-455d-aaf3-a9c72a6dd86c",
+}
+
+test_view = {
+    "action": "pageview",
+    "apikey": "example.com",
+    "channel": "website",
+    "display": True,
+    "display_avail_height": 877,
+    "display_avail_width": 1436,
+    "display_pixel_depth": 24,
+    "display_total_height": 900,
+    "display_total_width": 1440,
+    "event_id": "0x32bc4058da8233e6ddd86ba0a8920586",
+    "ip_city": "Toronto",
+    "ip_continent": "NA",
+    "ip_country": "CA",
+    "ip_lat": 43.7124,
+    "ip_lon": -79.3644,
+    "ip_postal": "M4G",
+    "ip_subdivision": "ON",
+    "ip_timezone": "America/Toronto",
+    "ip_market_nielsen": None,
+    "ip_market_doubleclick": None,
+    "ip_market_name": None,
+    "metadata": False,
+    "metadata_authors": None,
+    "metadata_canonical_url": None,
+    "metadata_custom_metadata": None,
+    "metadata_data_source": None,
+    "metadata_duration": None,
+    "metadata_full_content_word_count": None,
+    "metadata_image_url": None,
+    "metadata_page_type": None,
+    "metadata_post_id": None,
+    "metadata_pub_date_tmsp": None,
+    "metadata_save_date_tmsp": None,
+    "metadata_section": None,
+    "metadata_share_urls": None,
+    "metadata_tags": None,
+    "metadata_thumb_url": None,
+    "metadata_title": None,
+    "metadata_urls": None,
+    "pageload_id": None,
+    "pageview_id": None,
+    "ref_category": "internal",
+    "ref_clean": "http://www.example.com/article-123",
+    "ref_domain": "example.com",
+    "ref_fragment": "",
+    "ref_netloc": "www.example.com",
+    "ref_params": "",
+    "ref_path": "/article-123",
+    "ref_query": "",
+    "ref_scheme": "http",
+    "referrer": "http://www.example.com/article-123",
+    "schema_version": parsely_raw_data.__version__,
+    "session": True,
+    "session_id": 5,
+    "session_initial_referrer": "https://www.google.ca/",
+    "session_initial_url": "http://www.example.com/",
+    "session_last_session_timestamp": "1_470_045_600_000",
+    "session_timestamp": "1_471_428_000_000",
+    "slot": False,
+    "sref_category": "search",
+    "sref_clean": "https://www.google.ca/",
+    "sref_domain": "google",
+    "sref_fragment": "",
+    "sref_netloc": "www.google.ca",
+    "sref_params": "",
+    "sref_path": "/",
+    "sref_query": "",
+    "sref_scheme": "https",
+    "surl_clean": "http://www.example.com/",
+    "surl_domain": "example.com",
+    "surl_fragment": "",
+    "surl_netloc": "www.example.com",
+    "surl_params": "",
+    "surl_path": "/",
+    "surl_query": "",
+    "surl_scheme": "http",
+    "surl_utm_campaign": None,
+    "surl_utm_content": None,
+    "surl_utm_medium": None,
+    "surl_utm_source": None,
+    "surl_utm_term": None,
+    "timestamp_info": True,
+    "timestamp_info_nginx_ms": "1_429_707_722_000",
+    "timestamp_info_override_ms": None,
+    "timestamp_info_pixel_ms": None,
+    "ts_action": "2015-04-22 13:02:02",
+    "ts_session_current": "2016-08-17 10:00:00",
+    "ts_session_last": "2016-08-01 10:00:00",
+    "ua_browser": "Chrome",
+    "ua_browserversion": "52.0.2743",
+    "ua_device": "Other",
+    "ua_devicetouchcapable": False,
+    "ua_devicetype": "desktop",
+    "ua_os": "Mac OS X",
+    "ua_osversion": "10.10.5",
+    "url": "http://www.example.com/",
+    "url_clean": "http://www.example.com/",
+    "url_domain": "example.com",
+    "url_fragment": "",
+    "url_netloc": "www.example.com",
+    "url_params": "",
+    "url_path": "/",
+    "url_query": "",
+    "url_scheme": "http",
+    "user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_10_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/52.0.2743.116 Safari/537.36",
+    "version": 1,
+    "visitor": True,
+    "visitor_ip": "184.149.39.120",
+    "visitor_network_id": "",
+    "visitor_site_id": "e71604df-a912-455d-aaf3-a9c72a6dd86c",
+}
+
+
+def test_normalize_keys_empty_dict():
+    # Return schema keys
+    public_schema_keys = {text_type(field["key"]) for field in parsely_raw_data.schema.SCHEMA}
+
+    # test passing empty dict yields full dict with empty rows
+    event_empty_dict = {
+        "event_id": "1234"
+    }
+    normalized_dict = dict(parsely_raw_data.normalize_keys(event_empty_dict, schema=public_schema_keys))
+    assert len(normalized_dict.keys()) == len(public_schema_keys)
+
+
+def test_normalize_keys_partially_complete_dict():
+    public_schema_keys = {text_type(field["key"]) for field in parsely_raw_data.schema.SCHEMA}
+
+    # test passing event dict yield all expected fields in schema
+    normalized_dict = parsely_raw_data.normalize_keys(test_view, schema=public_schema_keys)
+    assert normalized_dict == expected_view
+
 
 def test_basic():
     pass
 
+
 if __name__ == "__main__":
     test_basic()
diff --git a/tox.ini b/tox.ini
index 3dd9209..81623be 100644
--- a/tox.ini
+++ b/tox.ini
@@ -5,4 +5,4 @@ envlist = py27, py34, py35, pypy
 commands =
     pip install -r test-requirements.txt
     pip install -e .
-    py.test {posargs}
+    pytest {posargs}