[Funding]: Marketing team discretionary funding for "show kits"

[tomberek]

Description

Recently at FOSDEM we had a great deal of interest in Nix, but we did not do well with regards to swag, booth presentation signs, stickers, flyers, etc.

Marketing team can facilitate the obtaining and distributing a set of swag to those who will be going to conferences, meetups, and have these materials ready ahead of time. Each attendee doing individual requests is more logistics, process, and requires lead time. The idea is for the community to have a larger cache of these items distributed around the globe.

Budget amount

500€

Budget description

Pre-purchase and distribute "show kits" consisting of items that would be useful for the community to have quick + easy access to. The marketing team is responsible for the budget and tracking distribution.

[zimbatm]

Sounds great. Do you already know who is going to store and distribute the kits around?

[refroni]

Side note that the upcoming big event we have a table/spot will be NixCon North America and then SCALE (March 14 to 17) https://www.socallinuxexpo.org/scale/21x

[tomberek]

notes from Marketing meeting:

Distribution

• for each conference: distributed to known attendees in advance
• identify people who are known to attend events

Plan with events

For now NixCon’s or OceanSprint's, NixCamp are not included, but can consider a standard allocation for these.

• SCaLE 2025: @djacu
• Fosdem 2025: @bryan
• CCC 2025: @thilo

Swag

• Stickers
• Patches
• Bags
• Flyers (CLI cheatsheet, …)
• Banner or a Sign
• USB drive with NixOS on it
• Pogs (We need to scale Ross’s factory)
  • https://www.shapeways.com/
  • https://www.slant3d.com/

Supplementary TODO

Presentation material (not part of the funding)

• Demo
• Slides
• Games/raffle?
  • Rubik's cube

[zimbatm]

Approved by the Foundation ✔️ Make sure to refer to this issue when submitting the expense to https://opencollective.com/nixos/expenses/new

Since the foundation is getting funding requests, we might want to be able to also direct them to the marketing team in case they want banners and things like that. And also register them to the event registry. Something to figure out later...