diff --git a/apps/frontend/src/stories/Tag.stories.ts b/apps/frontend/src/stories/Tag.stories.ts
new file mode 100644
index 0000000..0c10724
--- /dev/null
+++ b/apps/frontend/src/stories/Tag.stories.ts
@@ -0,0 +1,50 @@
+import type { Meta, StoryObj } from '@storybook/react';
+
+import { Tag } from './Tag';
+
+// More on how to set up stories at: https://storybook.js.org/docs/writing-stories#default-export
+const meta = {
+  title: 'Example/Tag',
+  component: Tag,
+  parameters: {
+    // Optional parameter to center the component in the Canvas. More info: https://storybook.js.org/docs/configure/story-layout
+    layout: 'centered',
+  },
+  // This component will have an automatically generated Autodocs entry: https://storybook.js.org/docs/writing-docs/autodocs
+  tags: ['autodocs'],
+  // More on argTypes: https://storybook.js.org/docs/api/argtypes
+  argTypes: {
+    backgroundColor: { control: 'color' },
+  },
+} satisfies Meta<typeof Tag>;
+
+export default meta;
+type Story = StoryObj<typeof meta>;
+
+// More on writing stories with args: https://storybook.js.org/docs/writing-stories/args
+export const Selected: Story = {
+  args: {
+    selected: true,
+    label: 'This is a selected tag',
+  },
+};
+
+export const Unselected: Story = {
+  args: {
+    label: 'This tag is not selected',
+  },
+};
+
+export const Large: Story = {
+  args: {
+    size: 'large',
+    label: 'Simple large tag',
+  },
+};
+
+export const Small: Story = {
+  args: {
+    size: 'small',
+    label: 'Small tag',
+  },
+};
diff --git a/apps/frontend/src/stories/Tag.tsx b/apps/frontend/src/stories/Tag.tsx
new file mode 100644
index 0000000..277a526
--- /dev/null
+++ b/apps/frontend/src/stories/Tag.tsx
@@ -0,0 +1,47 @@
+import React from 'react';
+import './tag.css';
+
+interface TagProps {
+  /**
+   * Is this the principal call to action on the page?
+   */
+  selected?: boolean;
+  /**
+   * What background color to use
+   */
+  backgroundColor?: string;
+  /**
+   * How large should the button be?
+   */
+  size?: 'small' | 'medium' | 'large';
+  /**
+   * Button contents
+   */
+  label: string;
+  /**
+   * Optional click handler
+   */
+  onClick?: () => void;
+}
+
+/**
+ * Primary UI component for user interaction
+ */
+export const Tag = ({
+  selected = false,
+  size = 'medium',
+  backgroundColor,
+  label,
+  ...props
+}: TagProps) => {
+  const mode = selected ? 'storybook-tag--selected' : 'storybook-tag-unselected';
+  return (
+    <div
+      className={['storybook-tag', `storybook-tag--${size}`, mode].join(' ')}
+      style={{ backgroundColor }}
+      {...props}
+    >
+      {label}
+    </div>
+  );
+};
diff --git a/apps/frontend/src/stories/tag.css b/apps/frontend/src/stories/tag.css
new file mode 100644
index 0000000..74bff40
--- /dev/null
+++ b/apps/frontend/src/stories/tag.css
@@ -0,0 +1,32 @@
+.storybook-tag {
+    font-family: 'Nunito Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;
+    font-weight: 700;
+    border: 0;
+    border-radius: 3em;
+    cursor: pointer;
+    display: inline-block;
+    line-height: 1;
+}
+.storybook-tag-unselected {
+    color: #000048;
+    background-color: white;
+    border: 1px solid #000048;;
+}
+.storybook-tag-unselected:hover,
+.storybook-tag--selected {
+    color: white;
+    background-color: #000048;;
+    border: 1px solid white;
+}
+.storybook-tag--small {
+    font-size: 12px;
+    padding: 10px 16px;
+}
+.storybook-tag--medium {
+    font-size: 14px;
+    padding: 11px 20px;
+}
+.storybook-tag--large {
+    font-size: 16px;
+    padding: 12px 24px;
+}