User Persona

Project Objective: To provide basic information about trees.

The public

Bio: There is a growing trend to save the planet, and people want to express their sense of belonging and contribution to the social movement, including by protecting trees.
Needs/Goals: Understand the impact of trees on the ecosystem.
Frustrations: People find it difficult to get information about tree species and characteristics.
Scenario 1: The public needs to plant more trees than they consume. To accomplish this, they must first be informed and educated about the impact of trees on the environment.

Bio: Joe is a motivated high school student who has a dream of becoming a biological student in future.
Needs/Goals: He just needs to do some quick research to prepare for his upcoming biology exam.
Frustrations: Most sources give high school level information that is often difficult and time consuming for a high school student like Joe to understand and filter out the most important information.
Scenario 1: He has limited time to study for his exams because he has other subjects he needs to study for as well.