Questions to ask:
What did you do when you built X?
"Formalism" - just ask what they did?
What do you do with technology?
http://stackshare.io/application_and_data http://stackshare.io/utilities http://stackshare.io/devops http://stackshare.io/business_tools
what is the goal? "we're trying to x" [ask questions] write these down "here are your options" also write these down
it's not "learn to iOS" or "learn to do integrations"
it's "I want mobile payments and I have NFC recievers"
what are tech-enabled goals that silicon valley is doing now