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Mobile App Dev - App Brainstorming Example

Favorite Existing Apps - List

  1. Facebook
  2. Spotify
  3. YouTube
  4. Snapchat
  5. Google Maps

Favorite Existing Apps - Categorize and Evaluate

Facebook

  • Category: Social
  • Mobile: Mimics the features of the website.
  • Story: Allows users to share their lives in posts, sen d instant messages, join groups
  • Market: Anyone that wants to connect with others will enjoy this app. Ability to follow and hashtag based on interests and categories allows users with unique interests to engage with relevant content. Ability to react to posts allows users to better express their opinions.
  • Habit: Users can post throughout the day many times. Features like "Stories" encourage more candid posting as well. Users can explore endless posts in any category imaginable whenever they want. Users can plan events and join groups. Users can scroll through their personalized newsfeed to find posts that they'd be interested in.
  • Scope: Facebook has grown to be one of the largest social media apps. It offers a multitude of features that are similar to Instagram, Snapchat, and other social media applications.

Spotify

  • Category: Music & Audio
  • Mobile: Mobile uses user music preferences to suggest related songs. Website includes similar features.
  • Story: Allows users to listen to their favorite music on the go.
  • Market: Anyone that listens to music can enjoy this app. The interface is easy to use as well as intuitive. The ability to follow other's playlists allows one to connect with those with similiar musical tastes.
  • Habit: Users can listen to their favorite music whenever they want. Feature like ad-free listening in the premium version allows for endless listeing allowing one to be immersed into the fluid listening experience.
  • Scope: Spotify was created to connect users directly to their music eliminating the need for Cd players. After the success of the Ipod, the demand for music streaming grew exponentially.

YouTube

  • Category: Video Player & Editor
  • Mobile: Website is user friendly, uses camera.
  • Story: Allows users to share videos.
  • Market: Anyone that takes videos and wants to share them could enjoy this app. Ability to follow and hashtag based on interests and categories allows users with unique interests to engage with relevant content.
  • Habit: Posting is unlimited. Users can follow each other to see new videos. Users can explore endless videos in any category imaginable whenever they want. Very habbit forming!
  • Scope: Started as a video sharing platform. It has since evolved into a place to share and edit videos. Popular music, shows, and movies are also available, for a price, through YouTube. YouTube uses their own algoritm to find users videos they might like.

Snapchat

  • Category: Social
  • Mobile: Website is view only, uses camera, mobile first experience.
  • Story: Allows users to share their lives in pictures and videos and enhance their content with filters
  • Market: Anyone that takes pictures could enjoy this app. Ability to follow based on interests and categories allows users with unique interests to engage with relevant content.
  • Habit: Users can post throughout the day many times. Features like "Stories" and "Groups" encourage more candid posting as well. Users can explore endless pictures in any category imaginable whenever they want. Very habit forming!
  • Scope: Snapchat started out with the idea for a disappearing picture app. Since then, you can make groups, follow celebrities, save 'memories', change the time a snap lasts, and add filters.

Google Maps

  • Category: Travel & Local
  • Mobile: Website is view only, doesn't allow GPS tracking or assisted directions.
  • Story: Connects users to the places they want to go by providing intuitive images and maps and creating the most optimal pathways to get there.
  • Market: Anybody that is bad with directions or is new to an area can use this app.
  • Habit: If you routinely travel to new places, this can quickly become a regular part of your day.
  • Scope: Google Maps started as a fun way to view the world and look at new and old places alike on the web, but it eventually developed into a great app for traveling and discovering.

New App Ideas - List

  1. Hall Pass
    • Allows teachers and other administrators to quickly view a students schedule using their student ID.
  2. Movie Finder
    • Allows users to determine which streaming service has a specific movie.
  3. Used Textbook Exchange
    • Allows students to easily and securely buy/sell their used textbooks.
  4. Free Time
    • Allows users to find time gaps during which they are all free.
    • Students will be the targeted user base.
  5. Your News
    • Personalized dashboard to only display user-relevant news.
  6. Surf Report
    • Analyze various surf reports to display the surfing conditions in an easy-to-understand format.
    • Surfers will be the targeted user base.

Top 3 New App Ideas

  1. Hall Pass
  2. Your News
  3. Free Time

New App Ideas - Evaluate and Categorize

  1. Hall Pass
    • Description: Allows teachers and other administrators to quickly view a students schedule using their student ID, a smart phone, and a QR Code or bar code.
    • Category: Education
    • Mobile: Mobile is essential for the instant access to student schedules. The camera is used to scan the students' IDs.
    • Story: Teachers can use this app to guide students back to their classrooms.
    • Market: Any school district or individual classroom teacher of any grade could utilize this app. District wide licensing and custom features could be used for monetization.
    • Habit: Teachers are using this constantly throughout the school day.
    • Scope: V1 would allow teachers to access the student's schedule. V2 would include lunch schedules.
  2. Your News
    • Description: Allows users to specify exactly what news they want to see and where it comes from instead of having to visit multiple websites. Users can input keywords or websites that they want news about/from, and filter out anything they don't want.
    • Category: Utility, News
    • Mobile: A website could be used to accomplish the same goals, but an app allows users to take their news on the go and read it whenever it's convenient.
    • Story: Allows you to see everything you want and nothing you don't. A 100% customizable experience for every user, everybody can stay up to date with what they want to from anywhere on the web.
    • Market: Anybody that wants to stay up to date and is dissatisfied with more rigid news apps.
    • Habit: Like scrolling mindlessly through your Facebook feed, this app can be used whenever and wherever and delivers personally tailored content for each user.
    • Scope: V1 allows users to see a news feed. V2 allows users to select specific news sources. V3 allows users to select news from multiple genres.
  3. Free Time
    • Description: Allows users a streamlined method to coordinate gaps in their schedules as a way to get together. Users can input their work/school schedule as well as connect to other calendar apps.
    • Category: Social Networking, Productivity
    • Mobile: Mobile is essential for quickly connecting to others to schedule time together.
    • Story: Creates a place for people to share their availability to make it easier to come together.
    • Market: Any groups of people that want to find a common time to meet.
    • Habit: Users are using this throughout their week to easily coordinate events.
    • Scope: V1 would allow users to input their work/school schedule as well as connect to other calendar apps. V2 allows users to create events that can be shared with other users.