diff --git a/cli/cmd/dashboard.go b/cli/cmd/dashboard.go
index 9a7054f..665162c 100644
--- a/cli/cmd/dashboard.go
+++ b/cli/cmd/dashboard.go
@@ -1,6 +1,8 @@
 package cmd
 
 import (
+	"fmt"
+
 	"github.com/spf13/cobra"
 )
 
@@ -10,7 +12,15 @@ func newCmdDashboard(cfg *config, openURL openURL) *cobra.Command {
 		Args:  cobra.NoArgs,
 		Short: "Open the Buoyant Cloud dashboard",
 		RunE: func(cmd *cobra.Command, args []string) error {
-			return openURL(cfg.bcloudServer)
+			fmt.Fprintln(cfg.stdout, "Opening Buoyant Cloud dashboard in the default browser")
+
+			err := openURL(cfg.bcloudServer)
+			if err != nil {
+				fmt.Fprintln(cfg.stderr, "Failed to open dashboard automatically")
+				fmt.Fprintf(cfg.stderr, "Visit %s in your browser to view the dashboard\n", cfg.bcloudServer)
+			}
+
+			return nil
 		},
 	}
 }
diff --git a/cli/cmd/dashboard_test.go b/cli/cmd/dashboard_test.go
index fe86bcd..31851e7 100644
--- a/cli/cmd/dashboard_test.go
+++ b/cli/cmd/dashboard_test.go
@@ -1,11 +1,20 @@
 package cmd
 
 import (
+	"bytes"
+	"errors"
+	"strings"
 	"testing"
 )
 
 func TestDashboard(t *testing.T) {
-	cfg := &config{bcloudServer: "http://example.com"}
+	stdout := &bytes.Buffer{}
+	stderr := &bytes.Buffer{}
+	cfg := &config{
+		stdout:       stdout,
+		stderr:       stderr,
+		bcloudServer: "http://example.com",
+	}
 
 	var openedUrl string
 	mockOpen := func(url string) error {
@@ -23,3 +32,27 @@ func TestDashboard(t *testing.T) {
 		t.Fatalf("Expected to open url %s, Got %s", cfg.bcloudServer, openedUrl)
 	}
 }
+
+func TestDashboardFailure(t *testing.T) {
+	stdout := &bytes.Buffer{}
+	stderr := &bytes.Buffer{}
+	cfg := &config{
+		stdout:       stdout,
+		stderr:       stderr,
+		bcloudServer: "http://example.com",
+	}
+
+	mockOpen := func(string) error {
+		return errors.New("browser failuer")
+	}
+
+	cmd := newCmdDashboard(cfg, mockOpen)
+	err := cmd.RunE(cmd, nil)
+	if err != nil {
+		t.Error(err)
+	}
+
+	if !strings.Contains(stderr.String(), cfg.bcloudServer) {
+		t.Errorf("Expected stderr to contain [%s], Got: [%s]", cfg.bcloudServer, stderr.String())
+	}
+}